In a move which will prove we have now attained maximum Millennial, Vice is actually debuting an innovative new Snapchat matchmaking tv series backed by fit and organized by Action Bronson. Take the time so that all those buzzy terms and brand names occur.

The weekly, 8-episode program is named Hungry Hearts and features lovers taking place times which are designed by Bronson themselves. Over the course of the mini-series, the chef-turned-rapper will bend their matchmaker muscles as he curates dates, provides play-by-play discourse for each trip, and predicts whether or not the potential lovebirds will have to an additional date.

Hungry Hearts is not Bronson’s first show for Vice. His indulgent internet collection for Munchies – F*ck, that is Fabulous – is actually a bonafide success that moved to Viceland and you will be printing a cookbook predicated on dishes through the tv series. It ought to come as no surprise to fans that his times for Hungry Hearts may also feature loads of delicious eats.

The newest series premiered solely on Vice’s Snapchat Discover route on Wednesday, August 30. The mass media company shown exhilaration within possible opportunity to take part in this brand new structure Snapchat is offering to writers and designers.

“Vice and Snap have experienced an incredible long-lasting collaboration,” stated Sterling Proffer, svp and head of business strategy and development for Vice Media. “we have been a Discover spouse from time one, and launching this tv series is still another method the audience is discovering new, imaginative platforms together.”

“our very own existing enthusiasts on Snapchat, and everywhere more even, love Action Bronson,” Proffer persisted. “Making this show ended up being a powerful way to broaden our very own reach on platform and bring further men and women to the fold. We enjoyed the challenge to generate some thing unique when it comes down to concerts system.”

Match in addition has conveyed interest your forward-thinking article marketing relationship.

“The eager minds material is really so strongly related what we should would at complement,” said Ayesha Gilarde, fit’s CMO, “therefore it was actually an all natural complement all of our brand to be a part of this show to connect with singles.”

The very first occurrence performers prospective couple Dean and Olivia, who hit up a cemetery in Ozone Park, Queens (Bronson’s outdated stomping reasons), and obtain knowledgeable about one another over sammies from D’Angelo’s Sausage Truck. Check out an exclusive clip here, due to Billboard. Snapchat people can subscribe the program within the application.

In terms of whether this new structure be a success with the sought-after Millennial market, the group behind Hungry Hearts features high dreams.

“Watching very first times is actually fun,” said Proffer, “and viewing something with Action is actually hilarious. Then add meals in to the combine, and you stop any reason never to view the tv show.”